Florence Bus Stop Redesign
Reviving an Essential Part of Florence
Wayfinding, Experience Design, Research, Collaboration
What It's All About While abroad in Florence, Italy my team partnered Sociolab, an organization engaged with community development and socially related design, to conceptualize an improved bus stop design for ATAF in the city of Florence.
The Inspiration Florence, a beautiful city with horrible public transit. My group was inspired by the colors and architectural forms of the city.
Creating the Brand Identity
Why I Did What I Did  We aimed to protect the stylistic heritage of the city and honor its iconic structures such as the Florence Baptistry through renaissance inspired structures, colors drawn from the city of Florence, and natural materials found in the region. 
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